Einlass: 23:00 Uhr – 05:00 Uhr
Abendkasse: 20 €
MAINFLOOR: DJ Juizzed, DJ Le Alen, Secret Act, Paulina Moser (Live), Dreamotionz Tänzerinnen
URBAN FLOOR: DJ Bundeskanzler
On July 8, 2022 at 6 p.m., the fashion online shop and 6PM are launching a NOS collection exclusive for ABOUT YOU with unique teaser events on three consecutive Saturdays that make the collection come alive: For the launch of the collection, the hyped streetwear label and the fashion online shop of the community the rare opportunity to get to know the 6PM crew personally in the context of pop-up stores. In addition, fans will receive exclusive early access to the new pieces from 6PM+.
With 6PM+, ABOUT YOU and the Frankfurt fashion label by Achraf Ait Bouzalim are launching 6PM’s first essential collection: the latest pieces are detached from limited drops for the first time and will only be available on aboutyou.com. With this, ABOUT YOU takes the cooperation with 6PM, which started in December, to the next level and permanently includes the streetwear label in the range of the online shop.
The pop-up stores, in which the pieces can be exclusively shopped, will take place on three Saturdays in selected galleries: on June 18 in Berlin (Galerie in Gipsstrasse), on June 25 in Hamburg (Barlach Hall K) and on July 2nd in Frankfurt (Gallery Maurer). The collection can be discovered in an intimate vibe in all three cities. In addition to the exclusive pre-shopping of the NOS collection, musical support from the Federal Chancellor and other secret acts as well as numerous goodies, Achraf and the 6PM crew will also be there themselves. The pieces of the collection are curated with the help of an elaborate set construction, which is based on the collection campaign and skilfully builds a bridge to the shooting, which took place in a natural setting in Brandenburg and which focused on the feel-good factor of the collection.
The total of 36 NOS products include a wide range of everyday pieces, starting with zip hoodies and crewnecks, joggers, the signature tank tops, crop tops, T-shirts, through to shorts and socks. The incentive for the brand’s first NOS line is the high demand from the community. Therefore, it was important for Achraf to create something permanent in addition to the exclusive drops: “Because our regular 6PM drops are usually sold out within minutes, we wanted to create an everyday collection with 6PM+ that is always available and for everyone at any time achievable,” says the young designer. It was also important to him to initially offer sweat pieces that are easy to combine and also reflect the personal taste of the designer and the community.